Select Copywriting Samples

SITE COPY

I write site copy for Nordstrom's homepage and landing page placements across seasonal fashion campaigns and special content initiatives for women’s, men’s, and designer, as well as our years-long Make Room for Shoes campaign.

LONG-FORM EDITORIAL

For Nordstrom’s former editorial hub The Thread, I wrote long-form copy that aligned with campaigns and extended our storytelling through trend guides, styling tips and outfit ideas, interviews, and more.

EMAIL

I write email copy for Nordstrom that drives conversion and keeps people reading, from promotional campaign sends to editorial-forward content.

SOCIAL

I write caption copy across Instagram, TikTok, and Pinterest for Nordstrom, from seasonal campaigns to influencer content to quippy reactive posts for culture relevancy. I’ve also concepted and directed video content for Instagram Reels and TikTok.

FASHION REPORTS & INSIGHTS

I concepted and wrote Lyst’s annual Year in Fashion report for 2020 and 2021, translating search data from the global fashion platform into engaging editorial narratives. These reports analyzed cultural moments, celebrity influence, and emerging trends for media coverage and industry insights.

Featured in Vogue, Who What Wear, Dazed, Hypebae, NSS Magazine, Sourcing Journal, and more

Featured in Vogue Business, Fashionista, NYLON, Sourcing Journal, Culted, and more