I create fashion content that bridges storytelling with commercial impact. I spot trends early, package ideas into engaging editorial, and write copy that works within even the smallest character count.

Currently, I’m a Senior Copywriter at Nordstrom, where I concept and write copy for seasonal fashion campaigns across digital, paid, and social channels.

Before that, I was the fashion editor at NYLON, where I oversaw editorial strategy for the fashion vertical, and senior editor at Fashionista. I profiled emerging and established designers, wrote deep dives on the latest trends, and covered fashion week around the world—from New York and Milan to Tbilisi and Copenhagen. I thrive on connecting the dots between fashion, business, and pop culture. My byline has also appeared in Vogue UK, Refinery29, InStyle, i-D, and Complex, among others.

I’m based in Los Angeles and available for freelance projects in feature writing, copywriting, and content strategy. Let’s work together: maria.c.bobila@gmail.com